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Who is Your Daddy, and What Does He Do?
This is a guest post by Chris Spoerl, owner of Magic Pool Services in Orlando Florida. DISCLAIMER: As it will become obvious in a paragraph or two, Chris is a client of mine. Why I don’t know, since Chris has some pretty serious marketing chops himself. But none the less, I am happy to say […]
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Social Media is a Complete Waste of Time
That title isn’t to just grab your attention. That is exactly what a client said to me the other day. And yes, you didn’t come across an old post here at Darren’s, it is June 2011. Yet I find myself having this kind of conversation once a week no matter what. But I think I […]
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No, Everyone Does Not Know You!
Fortunately, most of the people I talk to don’t have such a high opinion of themselves that they think everyone within a 10 mile radius of their shop or office knows them. But there are contractors out there who are so stuck on themselves that they think there isn’t a living, breathing soul who isn’t […]
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Why You Need to Pay Attention to Social Media Right Now!
Pay Attention – If you are NOT going to retire in the next five years, you need to pay attention to this post, because each day you ignore the warning I am about to lay out for you, the further behind your contracting company falls. Sound like a lot of hot air? Let me ask […]
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Gaming Customer Reviews Updated
A few weeks ago I talked about the slow and steady decline in the value of customer reviews on sites such as Google Places because those reviews are so easily “gamed” or fudged. In fact, there has been a cottage industry of sorts that has popped up and gotten a lot of people’s feathers ruffled […]
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Would You Put Half Your Phone Number in an Ad?
Signs or ads stating “Follow me on Facebook” usually have to include a key piece of data to be effective. The key bit of data I speak of is your friggin’ Facebook handle! You can’t expect people to try and figure out what your page is on Facebook, yet I see about 3 ads a […]
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