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Contractor Marketing Tip: Uncover Ad Copy From Unlikely Sources
When your creative juices aren’t flowing and you are up against a deadline, turn to two unlikely sources for ad copy inspiration. Many of you can find one sitting right next to you on your wife’s bedside table. The other one you probably see everyday and don’t pay any attention to it, and it is […]
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Contractor Marketing is About Giving, Not Getting!
Regardless of your industry, most contractors have a hard time generating new business. And to make matters worse, the methods they use are essentially copy cat variations of their competitors. Direct mail, door hangers and yard signs all scream “Hire me, I am great and I am cheap!” However, imagine the following scenario. On a […]
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Why You Need Social Media – Cause It Ain’t a Party If You Are The Only One There!
After my week-long series on social media marketing for contractors I received an email from a painter out on the west coast who basically said that social media is bullshit. His business was built on referrals and he is making a good living from that. To that I say good for you George. But for […]
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Why Contractors Need to Market Now More Than Ever
I talk to a lot of contractors every week. Some are clients, some are friends, and some are just strangers I meet in Wawa or Walmart. When the conversation comes up about how business is today they often reflect back to the good old days when they would be booked out for six months. Well, […]
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Contractor Marketing Video-Spend the Time to Learn About Marketing
Learning about marketing should be as important as learning your trade. You can’t be a successful contractor if people don’t know who you are, and that requires marketing. So spend the time it takes to learn how to promote your business and I promise you will be busier in your business.
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