When your creative juices aren’t flowing and you are up against a deadline, turn to two unlikely sources for ad copy inspiration. Many of you can find one sitting right next to you on your wife’s bedside table. The other one you probably see everyday and don’t pay any attention to it, and it is right there in your checkout line at the grocery store.
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.