After my week-long series on social media marketing for contractors I received an email from a painter out on the west coast who basically said that social media is bullshit. His business was built on referrals and he is making a good living from that.
To that I say good for you George. But for those of you out there who haven’t found the goose that lays the golden eggs you need to consider social media as another way to spread the word. And I mean spread the word because the days of “build it and they will come” have passed you by.
As someone who has meetings in boardrooms as well as over the hoods of work trucks, one of the most frequent questions I get is how to build a following online. There really is no one answer to that question except for this – no matter where you decide to plant your flag; Twitter, Facebook or YouTube, you need to remember that the days of set it and forget it are gone. In other words, throwing up a website and calling it a day isn’t going to cut it anymore. The best way for you to grow your audience and build a brand is by making yourself a valuable member of existing communities.
You need to find out where the conversations are taking place around your area of expertise and be there fielding questions and supporting that community any way you can for as much time as you possibly can. Because in 2010, the community doesn’t come to you, you have to go to them!
- How to promote your event with social media (dontdrinkthekoolaidblog.com)
- How to Reward Yourself Using Social Media (socialmediatoday.com)
- Friday Fun: Calling bullshit on social media [Confessions of a Science Librarian] (scienceblogs.com)