I like to market specific product or service lines inside of companies. It is easier on the consumer to understand and respond to. Problem is, your printed material (business cards, brochures, etc.) have to be all things to all people…or do they? Using a cheap web-based business card provider like VistaPrint can help you ‘silo’…
I know I have been on a couple of rants lately; Angie’s List, Service Magic’s high-jacking free listings and selling you your own leads, and Facebook. Ah Facebook…. While most of my rants were aimed at companies that I think are doing it wrong for construction marketing, my problem with Facebook hasn’t been Facebook, it’s been…