I like to market specific product or service lines inside of companies. It is easier on the consumer to understand and respond to. Problem is, your printed material (business cards, brochures, etc.) have to be all things to all people…or do they? Using a cheap web-based business card provider like VistaPrint can help you ‘silo’ or segment your business.
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Darren
I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.