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Your 5 Minute Business Profile
If you asked me what I hear most during my consulting meetings, I would have to say “I don’t know.” How many more jobs can you do a month? “I don’t know” How much do you have set aside for advertising? “I don’t know” How many jobs did you get last year from your current […]
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Positioning Your Company
This video is a few things – First of all, it is my first video with a new camera, so I know I have some bugs to work out with sound and positioning as I cut off the top of my head. But it’s funny that I need to worry about positioning the camera since […]
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Keep Your Friends Close – But Your Competition Closer!
This is a guest post by one of my clients, Chris Spoerl at Magic Pool Services in Orlando. Chris took my post a few weeks ago on paying attention to your competition to heart…to say the least! What would you do if you were in his shoes and thought your competitors were duplicating your efforts? […]
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Quick Tips for Contractors #4 – 5 Reasons to Read the Paper
Here is a short one today to make up for yesterday’s long post… Read – read the NY Times, the Wall Street Journal or the Washington Post. Read as much as you can to stay on top of the news, and then read some more. Specifically, I want you to read your local yocal paper […]
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Measure Twice, Cut Once Works on Websites Too!
I want to cover some things you and your staff (if you have any) should do before launching an advertising campaign online. The biggest thing you need to consider right now, today, before you spend one dime promoting your contracting business online is – your existing website. If your current website is merely a place […]
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Quick Tips for Contractors #2 – Pick a Number, Any Number
Contractors ask me all the time how much they should spend on marketing, and I have answered the question in a couple of posts here at Darren’s. But this time I am going to make it simple – just pick a friggin’ number and start! If you haven’t decided to set aside any amount of […]
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