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6 Comments

  1. Chris Spoerl
    February 15, 2011 @ 9:37 am

    Thanks Darren for allowing me to do a guest post here.
    Your blog post inspired me in the first place.

    You are the best in the business.

  2. KEN kisselman
    February 16, 2011 @ 1:21 am

    Interesting story… Using microphone time at conferences or other industry events to covertly tout a client or agency services to an unsuspecting audience in the guise of generic advice about a topic of interest is a classic tactic. Attending your competition’s seminar is a smart and simple way to better understand how they are approaching your shared marketplace. Being able to throw them off their game through your presence alone is not only a wonderfully amusing bit of reality hacking but also speaks volumes to your position in the competitive landscape of your marketplace. To extend your metaphor… It’s one thing to enter the enemy camp in order to learn what they are up to, it’s another thing entirely when simply having you show up there is enough to undo their confidence and alter their battle plan.

  3. Paul
    February 17, 2011 @ 6:16 pm

    Chris, What a great story. These types usually get hit with the karma stick at the worst time. Keep up the good work.

    Darren, I really enjoy reading all of your insightful blog posts. Thank you.

    -Paul

    • Darren
      February 17, 2011 @ 6:22 pm

      Hey Paul,

      Thanks for stopping by and commenting…and for the kind words!

      -Darren

  4. Elle
    March 2, 2011 @ 8:49 pm

    Lmbo! That’s an awesome story!

  5. Shearer Painting
    November 1, 2011 @ 8:55 am

    Darren, funny/awesome….”we made our way in”..this part deserves more details.

    Love your blog..learning lots.