Brand management doesn’t just mean defending yourself against people who are negative about you. It means defending yourself from people who are wrong about who/what you are. Left unchecked, that becomes your brand, not what you have been working on in the marketplace! So defend your brand all the time at all costs! Can’t see…
Steve Jobs is as synonymous with Apple as you probably are to your contracting company. There are a lot of things you can learn both pre and post Jobs departure from Apple. Pay attention and learn something about branding your company and yourself.