Brand management doesn’t just mean defending yourself against people who are negative about you. It means defending yourself from people who are wrong about who/what you are. Left unchecked, that becomes your brand, not what you have been working on in the marketplace! So defend your brand all the time at all costs! Can’t see the video, click here.
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.