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Marketing & Advertising

  • Remodelers: Steal a Play from the Southwest Airlines Playbook

    Southwest Airlines is one of the only profitable airlines flying these days, and one of the main reasons is their use of standards across their business. For example, Southwest operates short hop flights in secondary cities, has the quickest turn-around time in the industry and only flies one type of plane, the Boeing 737. This…

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  • The Leads Are Weak?…You’re Weak!

    Remember that famous line from Glengarry Glen Ross during Alec Baldwin’s best sales scene in a movie ever? Well, I am here to tell you that if you are not getting to yes…or getting to no with each and every one of your leads, then you are wasting your time! Remember, coffee is for closers!

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  • Reviews are Social Media

    This is a guest post by my friend Brian Sharwood of HomeStars. Brian is President of Canada’s leading home service review site, and quickly growing in the U.S. HomeStars provides a review and social platform where homeowners share their home improvement stories, helping other homeowners find the best contractors.  I’m sure you’ve heard through this website and…

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