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  1. Mike Pierce
    May 23, 2012 @ 6:31 pm

    Brian, nice post and great to see this topic brought up. Side note: your link to HomeStars at the start of the article goes to


    • Darren
      May 23, 2012 @ 9:25 pm

      Thanks Mike for commenting! Link fixed…thanks for the heads up!

  2. Tim
    May 24, 2012 @ 9:55 am

    Thanks for sharing this on Darren’s site, Brian.
    Wholly agree with the thoughts on – “Do not try to write reviews on yourself.”
    Two companies in my locality did just that. I was chasing their top positions for ages and couldn’t beat them with my legit reviews. Turns out they were self reviewing and got caught.
    They now have little yellow warning triangles next to dodgy reviews they show.
    Who’s top now :^)

    Points 1-4… spot on.

    Thanks again.

    • Brian Sharwood
      May 29, 2012 @ 10:19 am

      We had a company just about to win our Toronto “Best of 11” awards, and our content team discovered some flags in their reviews and looked into it. Turns out they were gaming the systems. Unfortunately we had to take away their award and flag their listing. It’s what we need to do to build trust among our homeowners. Very dangerous to try writing your own reviews.