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  1. Rockford Remodeling
    December 5, 2010 @ 8:12 am

    Now this provokes some thought to implement on my overall business strategy. Thanks Darren !

    • Darren
      December 5, 2010 @ 12:43 pm

      You are welcome! Thank you for stopping by and commenting! Enjoy the rest of your weekend!

  2. John Buell
    June 8, 2012 @ 8:57 am

    My main business is re-grading and graveling driveways and I’ve been running a fixed-price driveway special (up to 1000 sq ft) locally for about a year now. I made a deal with a local hauler to make it work. The funny thing is that I’ve only done nine of the fixed price jobs, but the ad has generated over sixty larger projects. It works!

  3. Sam
    June 8, 2012 @ 9:18 am

    Great point Darren. The Southwest business model also applies to your suppliers and trade partners. The more you (contractor) develop relationships and loyality by only using certain suppliers and trade partners, the more efficient your jobs will run which equals more profit.

    You could probably write a year’s worth of posts on Southwest Airlines. Their core principle of “bags fly free” while other airlines are making millions by charging for bags is another example that remodelers should examine. The book, “It’s Not What You Sell, It’s What You Stand For”, by Roy Spence is an excellent book about how companies like Southwest Airlines, WalMart, BMW and others are “Driven by Purpose”.