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Remodelers: Steal a Play from the Southwest Airlines Playbook
Southwest Airlines is one of the only profitable airlines flying these days, and one of the main reasons is their use of standards across their business. For example, Southwest operates short hop flights in secondary cities, has the quickest turn-around time in the industry and only flies one type of plane, the Boeing 737. This […]
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Quick Tips for Contractors #2 – Pick a Number, Any Number
Contractors ask me all the time how much they should spend on marketing, and I have answered the question in a couple of posts here at Darren’s. But this time I am going to make it simple – just pick a friggin’ number and start! If you haven’t decided to set aside any amount of […]
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Bloging & Social Media Makes You The Expert Your Bottom Line Needs
Advertising has been around for as long as cavemen could carve drawings on caves. Sure it has progressed somewhat since the stone age, but social media and blogging has the ability to position you as the expert you need to be to generate more business.
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Buying at Deadline Means Great Deals for Contractors
Print advertising for contractors can and does work everyday. The trick to really successful print campaigns is based on what you buy the media for. So wait until you get as close to deadline as possible to make your move. Can’t see video, click here.
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