Southwest Airlines is one of the only profitable airlines flying these days, and one of the main reasons is their use of standards across their business. For example, Southwest operates short hop flights in secondary cities, has the quickest turn-around time in the industry and only flies one type of plane, the Boeing 737. This […]
No other marketing platform has made it easier for small mom and pop shops to compete against Fortune 50 brands like Google AdWords. AdWords has helped make many contractors millionaires, but the service has also busted out more than a few too. Danger…Danger! While a number of contractors I work with still won’t acknowledge the […]
Contractors ask me all the time how much they should spend on marketing, and I have answered the question in a couple of posts here at Darren’s. But this time I am going to make it simple – just pick a friggin’ number and start! If you haven’t decided to set aside any amount of […]
This is a guest post by Chris Spoerl, owner of Magic Pool Services in Orlando Florida. DISCLAIMER: As it will become obvious in a paragraph or two, Chris is a client of mine. Why I don’t know, since Chris has some pretty serious marketing chops himself. But none the less, I am happy to say […]
Advertising has been around for as long as cavemen could carve drawings on caves. Sure it has progressed somewhat since the stone age, but social media and blogging has the ability to position you as the expert you need to be to generate more business.
Print advertising for contractors can and does work everyday. The trick to really successful print campaigns is based on what you buy the media for. So wait until you get as close to deadline as possible to make your move. Can’t see video, click here.
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