After my week-long series on social media marketing for contractors I received an email from a painter out on the west coast who basically said that social media is bullshit. His business was built on referrals and he is making a good living from that. To that I say good for you George. But for…
How to use social media with traditional advertising Traditional advertising platforms such as direct mail and print yellow pages are designed to get a specific, trackable response from a specific set of people. Traditional advertising should have a verifiable return for every dollar spent as it provides a message to consumers that creates enough interest…
Bringing the message to you — instead of you having to go out and find people to interact with, today I’m going to give you some tips on how to bring them to you. This will give you the opportunity to get involved in many more conversations giving you the ability to your brand value…