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Why You Need to Pay Attention to Social Media Right Now!
Pay Attention – If you are NOT going to retire in the next five years, you need to pay attention to this post, because each day you ignore the warning I am about to lay out for you, the further behind your contracting company falls. Sound like a lot of hot air? Let me ask […]
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Use Old Media to Develop a Social Media ROI
I shot this video towards the end of last year and I just dug it up after forgetting I did it. I wish I had remembered it because I think the content makes a lot of sense to contractors who are on the fence about the value of using social media. In the video I […]
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Use Twitter to Win Customers & Spy on Your Competition!
I posted this tip on the JLC forum and then sent it out to my weekly tips newsletter readers on Saturday, but I thought it made sense to do a general posting for all of you since the material might really help some of you get started with social media. So, here goes! This Week’s […]
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How Social Media Turned Into Real Dollars for Home Depot
This post is about how any company, large or small, can have a huge impact on their bottom line through social media. And I am your human guinea pig. A few days ago I wrote a post where I talked about Home Depot’s strategy of providing home owners with DIY workshops and classes to get […]
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Hope Shouldn’t Be Your Marketing Strategy!
Many business leaders and successful people have adopted a common phrase, “Hope is not a strategy”, well no shit! However, many construction contractors are still relying on nothing but hope, prayer and a little luck with their construction marketing strategy. They are hoping that their latest radio ad or television spot will pull in some […]
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Make Your Slogan Mean Something!
I have previously written a post on the importance of not only having a logo but a slogan or tagline as well for your contracting company. One that isn’t just fluffy bullshit, but one that actually means something to you and your company. I bring this up because I was recently asked by a client […]
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