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  1. Shawn Warren
    January 16, 2011 @ 1:25 pm

    Interesting article. To be quite honest a few years ago I had wondered what all the fuss over twitter was. I did get an account and the first 6 months I was pretty avid on it even though I was a learning in progress.
    I had came to the conclusion that it wasn’t for me save to generate some traffic to my website. I wondered what good was it for people from across the pond or country to be directed toward my site when I was more concerned about Local people. I guess I still don’t fully understand how to use this.
    I don’t see how one can spend so much time on it either especially when One person is the sole operator and techno geek.

    This post, I can see some value that doesn’t take a whole lot of time. However, In my area at least, I’m not coming up with much in the way of search. Either nada or something that really doesn’t pertain. Again, perhaps I am doing this wrong as well.

    • Darren
      January 16, 2011 @ 2:28 pm

      Hey Shawn,

      If for nothing else, you can keep a pulse on your overall market and your competition!

      Thanks again for stopping by again Shawn! How’s business?

      • Shawn Warren
        January 17, 2011 @ 10:13 am

        “pulse on your overall market and your competition” Exactly! Or generate leads for myself. I have yet to find some local competition using twitter as of late. I know they were there a couple years ago. Perhaps they thought like me uh 😛

        Business is sporadic. Illinois raising the personal & corporate income taxes as much as they did will probably dampen the market. I’m optimistic though. Lot of changes going on, some scary and yet some exciting.

        Thanks for asking Daren

      • Shawn Warren
        January 17, 2011 @ 10:14 am

        “pulse on your overall market and your competition” Exactly! Or generate leads for myself. I have yet to find some local competition using twitter as of late. I know they were there a couple years ago. Perhaps they thought like me uh 😛

        Business is sporadic. Illinois raising the personal & corporate income taxes as much as they did will probably dampen the market. I’m optimistic though. Lot of changes going on, some scary and yet some exciting.

        Thanks for asking Darren

        • Darren
          January 17, 2011 @ 6:06 pm

          No problem Shawn!

  2. Chris Spoerl
    January 17, 2011 @ 7:07 am

    I finally caught the Twitter bug, and let’s say I find it more interesting than Facebook.
    I view Twitter as interactive news feed, which allows users to engage.

    My mail goal is to be social, and develop relationships.

    Good post Darren.

    • Shawn Warren
      January 17, 2011 @ 6:37 pm

      Interesting way to put it Chris ‘interactive news feed’ Maybe I’ll fire up tweet deck on my virtual machine and put a little time in on it. Twitter has always perplexed me for my kind of work.

      Question, did you mean ‘mail goal’? or main goal? Too bad we can’t edit these :p

      Sorry about the double post Darren. I noticed I spelled your name wrong in the first one. My bad.

      • Darren
        January 17, 2011 @ 7:41 pm

        No worries Shawn! Thanks for commenting!

  3. Scott Avery
    January 17, 2011 @ 6:15 pm

    Getting contractors to use Twitter might be difficult because they view it as something you have to monitor. The easier approach that I use is to set up a Google alert for the name of my competition so that when they actually do something I can tell. I guess you could argue that when people are tweeting about contractors you would catch that and Google likely wouldn’t.

    • Darren
      January 17, 2011 @ 7:42 pm

      Hey Scott,

      Thanks for stopping by. You can absolutely do it with Alerts, only problem is you lose the interactive part, which is the point to the social aspect. Unless of course you just want to keep tabs on things.

  4. Discount Contractors Houston
    January 11, 2013 @ 11:02 am

    Hi Darren. We’re just getting into Twitter (http://twitter.com/HoustonRemodelr), but I have to admit I’m skeptical of the value it can provide to my business. A search of ‘remodeling’ confined to my city only shows businesses pushing their message. And when you consider why people use twitter, it doesn’t really make sense for them to follow contractors or care about what we have to say unless they’re in the industry. I’d guess it’d be especially helpful in a niche that people talk about a lot. For example, I’m sure one can find lots of tweets about people talking about buying a car, car problems, hating their car etc. What a great opportunity for a dealership to connect with those people and try to generate some leads! General contractor services are a bit of a different beast, but overall we’re committed to working on having a presence, listening to what the market is saying, and sharing good content.

    • Darren
      January 11, 2013 @ 11:19 am

      The ROI is that you will be in business in 5 years. Here is what I mean. Today you live off of testimonials and reviews. Five years from now your social presence is going to be what you trade on. Not your good work. Your good work will be the RESULT of keeping up a presence online. What people say about you (on FB and Twitter) matter much more than what you say. And finally, the shear number of followers and likes you have will be a confidence factor not unlike the number of testimonials you have now. You are not going to lose building a social presence now for the long term, the company that doesn’t and waits the 4 1/2 years will. Reason, when all of the contractors I know realized they needed websites, bam…they all got sites. That’s easy. Now they appear the same as their competition. Problem with social is, you can’t instantly manufacture 2000 followers or 500 likes. That takes time and effort and one-on-one marketing.

  5. Discount Contractors Houston
    January 11, 2013 @ 12:05 pm

    That makes a lot of sense. We take a lot of pride in our references and testimonials. We’ll definitely start tweeting snippets from some of the latter out. I also see the social proof benefit of having followers and likes if someone is researching whether or not to do business with us as its a brand footprint. Unfortunately, there are plenty of con artist contractors out there. I just came across this today: http://www.reddit.com/r/SocialEngineering/comments/16bvox/looking_for_help_fighting_back_against_a_con/. Obviously a crook isn’t going to have a Twitter account of Facebook page. We’re in it for the long haul. Thanks for the perspective!

    • Darren
      January 11, 2013 @ 12:28 pm

      Keep thinking a few steps ahead, you will kill it I’m sure! Good luck, stop by often and thanks for commenting!