This post is about how any company, large or small, can have a huge impact on their bottom line through social media. And I am your human guinea pig. A few days ago I wrote a post where I talked about Home Depot’s strategy of providing home owners with DIY workshops and classes to get…
Many business leaders and successful people have adopted a common phrase, “Hope is not a strategy”, well no shit! However, many construction contractors are still relying on nothing but hope, prayer and a little luck with their construction marketing strategy. They are hoping that their latest radio ad or television spot will pull in some…
I have previously written a post on the importance of not only having a logo but a slogan or tagline as well for your contracting company. One that isn’t just fluffy bullshit, but one that actually means something to you and your company. I bring this up because I was recently asked by a client…