The question I get asked the most often is how I choose the media platforms for the particular client I happen to be working with. Well, there is a lot that goes into that question, but I have a short answer that I can share with you if you are trying to figure out how…
Although you may just be getting your feet wet in the social media space, it doesn’t mean that someone else out there doesn’t have the same personal or corporate name as you. Check out Namechk.com to see if your most commonly used user name is still available. Even if you are not planning on working…
How to use social media with traditional advertising Traditional advertising platforms such as direct mail and print yellow pages are designed to get a specific, trackable response from a specific set of people. Traditional advertising should have a verifiable return for every dollar spent as it provides a message to consumers that creates enough interest…