The early adopters of social media gained a first-mover advantage that many contractors are finding difficult to overcome today. That doesn’t mean you don’t start, it just means that most of you are going to have to work your asses off to make a difference. How can you gain a foothold in social media today?…
I recently read an article describing how to measure the value of social media campaigns, and while I totally buy into social media as a true social function and part-time marketing tool, I have to disagree with putting a value on it. To me, social media is creating relationships and developing friendships with people who…
Online communities offer formal and informal networking opportunities to help you expand your contacting business now more than ever. More formal methods involve webinars and online training as well as online networking events. Informal networking and brand building can be and is done just about everywhere online. Forums, twitter, Facebook, and so on. Sometimes the…