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Sometimes it Isn’t Nice to Share!
When you spend the time to create a video, edit it and get it ready for human consumption (you could always just point and shoot like I do) you want the resulting traffic back at your place, on your website. Having a solid construction website will tell a lot about you, your products and services […]
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Construction Marketing Tip – Getting Started With Video
Why use video? Because doing video really can be a great way to get the message out in a new way. It gives you a different platform to talk about products, news and other information that helps you stand out from your competition’s traditional websites or blogs. What I use I get at least one […]
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Video Basics for Contractor Websites
I think I read somewhere that within the next 5 years, 90% of the content consumed online is going to be in video format. Sure, that number includes the mass migration to watching network TV on sites like Hulu.com, but it also means people are getting busier (or lazy) with how they consume content on […]
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Creating Your YouTube Strategy
Learn from me. Do as I say, not as I do. Don’t rush onto YouTube and throw up a channel like I did. Spend some time to figure out exactly what you want that channel to become for your contracting company and how YouTube fits into your overall marketing program. I say this because doing […]
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It’s The Little Things That Make a Huge Impact in a Down Economy!
This video is a bit of a rant. I am just leaving a contractor who has gone from 5 work trucks and 25 people to just 2 trucks and 4 people. He does high-end renovations and remodels, but none of his trucks have any lettering or signage on them, not even a phone number. So, […]
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