I spend a lot of time working with contractors on projects around two common questions which are really the same question…”what do I use to market my construction company?” or “what marketing works for contractors?” Recently I did an interview for a trade magazine and I was asked what I thought contractors should be doing…
With little fanfare, Google announced a few days ago that they were rolling out domain name registration service called…Google Domains. Now of course Google has been registering domains for about 10 years through their Google apps, but this announcement is a full-throated effort to move in on GoDaddy & Namecheap, among others. So the question is…are…
The finished product of marketing is the advertising; print, radio, television or online are all the final result of what the marketing department puts together. These ads are the “creative” that you see that either compels people to to buy or file away in their memory for the time being. The platform that you consume…