Authorized Construction

Client

Scott Grout started an electrical contracting business in Essex, MD in 2003. Scott saw the need for honest & reliable electrical contractors that believe in quality, integrity and customer service. After many years in the field, Scott also noticed the same needs in the home improvement business. In 2013, Scott acquired his MHIC (Maryland Home Improvement Contractors) license in an effort to bring the same beliefs and values to the construction field.

Challenge

Scott needed a website that cut to the chase, talked about his services and got on with the day. He didn’t want any bells or whistles, just a website that did one job explained his business to his readers and converted better than his previous site.

Solution

We began the project with a series of strategy meetings to establish the new layout of the website – what pages were needed and what was to be on each page. It was determined that there were some lines that were going to be cut in order for Scott to shift focus. We need to keep the overriding philosophy of Authorized to provide an excellent client experience and as a resource to the area, they serve.

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