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You are here: Home / Work / Calandra Contracting

Darren / May 27, 2018

Calandra Contracting

Client

Calandra Contracting is a Washington, DC-area based family business, owned and operated by Mike Calandra. For more than 25 years, Mike has been providing his clients with a full array of remodeling and home improvement services. Having grown up in Montgomery County, MD, Mike has developed many strong, personal relationships with customers, vendors, trade professionals, and sub-contractors. He is also an active member of the community.

Challenge

The client wanted a brand-new website, not a redesign of their current site. The entire challenge was predicated on creating a streamlined website that met the needs of the client by presenting their services in a way that made their history appealing to the reader while attracting search engines.

Solution

We began the project with a number of strategy meetings to establish the layout, the look, and the pages to be installed on the site. The design of the site recognizes the connection Calandra Contracting has with the community and the city the serve. A valuable tool for prospects is the process page, which gives the reader a detailed description of what makes the team at Calandra the right choice for their home improvement needs.

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Work

Darren

I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.

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