Your site as a whole has a lot of heavy lifting to do. But you should define each page and then give it one ball of paper. Watch the video and you will know what I mean.
To improve your offline marketing, extend your message online. As a contractor, you probably know it’s postcard season again and this year there is no reason you need to have your marketing message begin AND end on a 3×5 card. Take the message to the web where you own the show (your site) and you…
Each page of your site has one objective, to sell the reader on moving through to the next page. But each page also has to sell itself. I don’t mean a product or service either. Your contact page certainly isn’t going to sell someone, it is a functional page. But it still has to be…