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  • Construction Website Tips: Use Long-Tail Keywords

    You are never going to rank for a one word keyword these days. If you do, you have either been ranking there for a very long time or you live in the middle of nowhere. The better option is to use long-tail keywords to fill in the content on your construction websites. The reason is…

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  • What to Do Before You Launch Your Site

    Site design for the construction industry isn’t about how you like your site or use your site. It’s about making it easy for Prospect A to find out who you are, what you do, how you do it, why you are the right choice for them and then how to find you in order to…

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  • Content Creation for Contractors: No One Gives a Shit About You

    This is another rant on content, or how crappily written it is. Yeah I know crappily isn’t a word, but I can’t keep reading websites where all I see is you talking about how friggin’ good you are, while leaving me wanting as your prospect. If you can’t cross the chasm and explain why you…

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