Content Creation for Contractors: No One Gives a Shit About You

This is another rant on content, or how crappily written it is. Yeah I know crappily isn’t a word, but I can’t keep reading websites where all I see is you talking about how friggin’ good you are, while leaving me wanting as your prospect. If you can’t cross the chasm and explain why you being so good is important to me, then get someone to write your shit for you! Because you ARE losing business, you just don’t know it. People don’t tell you why they hit the back button, they just do it!