Facebook Marketing

There is a plethora of different types of Facebook ads available for you to use, and you will want to find the one or ones that will work best for your business. While you may think that one is enough, my experience states that it usually takes numerous ads to be successful on this platform.

Here are 4 types of Facebook ads that will help you become successful:

Link Click Ads

These ads work with multiple placements, which is perfect for reaching larger audiences. You can include a link in these ads that people can click on to go to your website, landing page, or blog post. The best thing about these ads is that they can create more likes for your page, and they can also create much-needed engagement as you remember to reply to the comments!

Video Ads

Video ads are very similar to link click ads, but you get to use a video instead of a still image. You can even choose to have you video play on a continuous loop, so that no one needs to make the decision of whether they want to click on it or not. Most videos are only fifteen to thirty seconds, but you can make yours as long as you wish, as long as it doesn’t go past two hours in length. Although, I have no idea why anyone would make a video for a marketing ad that would last that long! No one would watch it!

Carousel Ads

If you have the type of business that promotes numerous products, you will want to consider creating a carousel ad. This ad format will allow you to show up to ten images, videos, headlines, links, or a combination of them all. They will all scroll as the ad is playing, and people can click on one of them to be taken to your website.

Page Like Ads

Increasing the likes on your page is extremely important, because it will allow your posts to be seen in those people’s news feed. These ads include a picture of your choice, a short blurb about your business, and a direct link to your Facebook page. The most important feature of this add is the instant button where everyone can like your page immediately, without even going to your Facebook page.

These ads are all fantastic options for you to choose from as you are considering which ones to use for your Facebook marketing. You may have a favorite, or you may want to use them all for your marketing campaign. The choice is yours, but make sure you make your decision wisely. You want to use these ads to make money, and not because you want to make videos to post online.

 

Have you started advertising on Facebook yet?  If you have, that is wonderful news, but if you haven’t…

What in the world are you waiting for???

There are millions of people on Facebook EVERY SINGLE DAY and they could bring tons of money to your business!  Aren’t you trying to make money??

Or are you the type of person who just wants to get by in the business world and say that you made an okay living?

Here are the top 5 reasons you should be advertising on Facebook, so pay attention:

It is Effective

You know those millions of people that I was just telling you about?  Well, those people are what makes Facebook marketing so effective. As long as you do your marketing properly on Facebook, you will convert your advertising dollars into new leads and paying customers.  

Easy to Use

It is quite simple to set up a marketing campaign on Facebook and even easier to use it.  Plus, it will not cost your company an arm and a leg. I won’t lie to you, it will still take you time to find the best ad that will work for your business, but it will be far easier than any other form of marketing.

Reach Your Target Audience

When you advertise in the newspaper, you are reaching millions of people.  However, how many of those people need what you are offering? A quarter, a tenth, one percent?  That is a lot of money for so few people! That is why I always recommend marketing on Facebook. You can spend a fraction of the money and only reach the people that you want, based on their location, interests, demographics, actions, and more.  

Customizable Ads

I don’t know about you, but I get tired of seeing all those boring ads that are out there.  In fact, I don’t even pay attention to most of them anymore! I need an ad to be attention grabbing in order for me to see it, and that is where Facebook marketing is amazing.  They have made it possible for all of us to customize our ads, so that we can be creative and get our customer’s attention. This is all in addition to targeting an audience, delivery optimization, and all the other elements of each and every Facebook marketing campaign.

New Features

Facebook is always upping their game and adding new features for their marketing campaigns.  Therefore, what we see this month, will have changed and improved next month. It helps keep things fresh!  It is one of my favorite parts of Facebook marketing, because it is going to help all of us grow our businesses faster than ever before.

I encourage all of you to explore Facebook marketing and see what is new and improved.  If you currently have a Facebook marketing ad, you may want to include some of the new features, so that you can boost your sales and customer base.  And if you haven’t started a Facebook ad yet, get a move on! You’re wasting precious time that your business doesn’t have! Unless you don’t want to be in business at this time next year….

Check out how we can make Facebook advertising easy.

 

 

What if I told you you could target your ideal prospect for a cost per click of less than 50 cents? Is that something you’d be interested in?

You sure as shit would
[Read more…] about Facebook ads for Contractors

Here are 5 mistakes that I see with contractor Facebook ads:

1. No Goals

Every time you choose to market your business or your project, you have to have a goal. If you do not have a goal, how are you going to know if your marketing campaign is actually successful? There’s a lot of ways you can tell if your marketing is successful, including checking to see if your page’s likes have increased, more people are signing up for your emails, you are noticing more website click-throughs, and you have more leads. You do not need to track all these for your goal, instead, you can choose one or two.
[Read more…] about Contractors: Are You Making These Mistakes with Your Facebook Advertising?