Classic Homes

Client

Classic Homes is a home remodeling and renovation projects in New York’s Capital Region founded in 1985.

Challenge

With an immediate need for a responsive website, the project timeline was compressed. While a goal was to create the homepage within weeks, it was also necessary that the complex message of how to convey Classic’s message and how they work needed to be explained in a concise and clear manner that would resonate with both industry professionals and laymen. The client wanted a dynamic way to present the steps of the process from collection of data to respond.

Solution

Usability best practices were implemented throughout the website. The contrast of colors and the fill-in-forms were designed to be easy-to-use. Images with click-through capability fade when hovered over to be more easily seen and recognized as clickable.

We were very aware of the importance of delivering the Classic’s website within budget and in time for critical the critical selling season. We continue to work with Classic for certain website enhancements, and technical support.

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By Darren

I help contractors sell more, advertise better and market to buyers. Here's how I can help you right now; click here for more info. I also produce plenty of free material to help you improve your website and convert more traffic into leads. Join my free newsletter below: