Client
Family owned and operated, D&M Enterprises was started by Doug and Mary Dillard in 1968. D&M, or “Dad & Mom” as it has been sometimes affectionately called, was located in Potomac, Maryland, later in Washington, DC, and now in Gaithersburg, Maryland.
Challenge
The client wanted a brand new site, the entire content was reworked to stake a claim in the market. Some of the competitive contractors in the market use price as their way to differentiate while D&M promote their ability to provide the right level of service at the right price. That needed to be conveyed in their content.
Solution
We designed their site to use testimonials and an about us page that delivered on the strategy of speaking to their best prospects without them feeling like they were being sold to. A logical flow to navigation also helps move the reader through the site to the contact us page.
