There are contractors out there that still find value advertising locally in their classified ads, and classified advertising has transitioned well online on sites like Craigslist.org. In fact, some of the most successful contractors I know make it a point to steadily advertise their businesses on Craigslist as part of their overall marketing strategy.
But who reads the classifieds? Buyers do!
Classified advertising isn’t about flash or pizzazz; it’s about answering the reader’s question. And let’s face it, people reading the classifieds are buyers. Think about it, have you ever looked on Craigslist or in the classified section because you had some time to kill?More