customer relationship management

When contractors are hurting for new business, most of them run to market with a lot of new ads.  That isn’t a bad idea; however, this strategy overlooks the possible business that exists right in front of their noses: their previous clients.  Past clients are generally a great source of new business either directly or through referrals.

One of the best ways to manage all the contacts you have made over the years is with some type of customer relationship management program or CRM.  Several software programs exist that will let contractors keep important information such as contact name, address and phone numbers along with job specifics.  This will allow you to focus on certain customers for particular promotions.More