Inevitably, when someone tells me that a particular type of marketing “sucked” or “didn’t generate any leads,” I tend to want to look for reasons why and how we can improve their result. This has never been truer than with advertising online using Google AdWords. There are just so many things that can go wrong!…
While many of you have punched the ticket to online advertising for your contracting businesses, there are a lot of tricks from old media that translate just as well online. And one of the best is tracking numbers. Use tracking numbers in your online ads If you run any type of ads online (Google, MSN,…