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AdWords Doesn’t Have to Be a Dirty Word
Inevitably, when someone tells me that a particular type of marketing “sucked” or “didn’t generate any leads,” I tend to want to look for reasons why and how we can improve their result. This has never been truer than with advertising online using Google AdWords. There are just so many things that can go wrong! […]
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Easier Online Advertising is Just a Phone Call Away
While many of you have punched the ticket to online advertising for your contracting businesses, there are a lot of tricks from old media that translate just as well online. And one of the best is tracking numbers. Use tracking numbers in your online ads If you run any type of ads online (Google, MSN, […]
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Why Search Marketing Works Best For Contractors
Having a website is great, but not doing any marketing pointing people to your site is like having a billboard up in the woods. Sure its there, but no one sees it. The same holds true for your website, which is why you need some type of search engine marketing. The advantage to online advertising […]
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How to Create Compelling Ads With Google Adwords
There isn’t much difference between one hammer from another. They are both going to get the job done the same way. And yet, there are many different prices for hammers. Have you ever considered why? Sure some may have a special hook here or thinga-ma-jiggy there, but for the most part it’s a friggin’ hammer. […]
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Using Google’s Instant Search Results With Adwords
This video talks about your ability to use Google against itself by bidding on partial keywords that would normally cost you many dollars per click. Check it out and let me know what you think in the comments below. By the way, you will be much better served if you pop out the video and […]
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