The streets are paved with gold…at least that is what some people will tell you when it comes to using Google’s Adwords to advertise your contracting company online. Many times, quite the opposite is true. Unfortunately, I know too many contractors who gave Google Adwords a shot, got their asses handed to them, and never…
One of the biggest mistakes contractors make when using Google Adwords is buying traffic using keywords that don’t convert into sales. Honestly, tell me the first time you tried Google Adwords you didn’t whip out your credit card and bid on terms like “painter” or “plumber” “home improvement”? Then you realized (after spending $500 in…