So many contractors I talk to today have cut or reduced most of their marketing and now rely heavily on their free listing in Google Places to generate new business. But something keeps gnawing at me and I can’t help but wonder if Google isn’t setting them up for the big kill someday soon. Here’s…
The Saturday Coffee Talk question this week comes from Karl in Dallas. Karl asks what are long-tail keywords and how can contractors use them in their marketing online. So Karl, this is going to be hard, but I am going to try to talk about long-tail keyword use in less than 500 words. So here…
One of the things I think many contractors worry about when it comes to advertising their businesses online is the technology; hosting, websites, blogs, email lists, who the hell has time for it all right? Well, I am going to give you a short list of things to do so you can get your company…