Skip to content


  1. Chris Spoerl
    November 14, 2010 @ 7:47 am

    Very interesting article. I need to figure out the ” long keywords ” for my business.

    • Darren
      November 14, 2010 @ 8:49 am

      When you do, PPC won’t be nearly as scary as it is when your click costs are $3-$5 dollars. Problem is, it’s not stuff you will find on the Google keyword tool. You need to have a service that drills way down and get’s at those obscure, 10-15 searches a month words. Then, once you have a hundred of those, it’s like having one of the big primary keywords working for you at a fraction of the cost.

  2. Sharayah
    April 4, 2011 @ 11:30 am

    Is the long-tail keyword also effective when tagging blog posts? We have a fairly high output of blogs on our website and that is one of the largest generators of traffic toward it.

    • Darren
      April 4, 2011 @ 3:14 pm

      If you mean using long tail keywords in blog titles, yes, definitely. Over time, long tail keywords will (as a whole) will pull in more traffic than most primary keywords.

  3. Jim Catanaro
    April 21, 2011 @ 10:42 pm

    We have just hired an SEO expert to redo our website and get us better ranking on Google. What proportion of keyword advertising to long tail keywords should we strive for?

    • Darren
      April 21, 2011 @ 11:14 pm

      Hi Jim,

      Thanks for stopping by. Not sure I understand your question, but you will have a better chance of ranking for long-tail keywords than you would with one or two word options. Both should be part of your mix, but you want to make sure you are targeting buyers with any PPC you do.