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Contractors, Make the Most Out of Search Results
The Internet is a labyrinth of sites so big it boggles the mind. In fact, how someone manages to find your site is a miracle of modern technology right? But all traffic is not created equal Most of the time, we don’t pay enough attention to how people find our sites, we just assume it […]
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Measure Twice, Cut Once Works on Websites Too!
I want to cover some things you and your staff (if you have any) should do before launching an advertising campaign online. The biggest thing you need to consider right now, today, before you spend one dime promoting your contracting business online is – your existing website. If your current website is merely a place […]
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Online Advertising Boosts Offline Sales
There is no doubt people are doing more and more research online before they buy. But if you have ever wondered if online ads converted into offline sales, Google has produced a video showing some of the research they did to confirm that yes, marketing your business online has a positive effect on people contacting […]
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Easier Online Advertising is Just a Phone Call Away
While many of you have punched the ticket to online advertising for your contracting businesses, there are a lot of tricks from old media that translate just as well online. And one of the best is tracking numbers. Use tracking numbers in your online ads If you run any type of ads online (Google, MSN, […]
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How is Your Google Places Page Treating You?
So it has been about 6 months now since the Google Places splash. And while many of you have gotten out in front of the curve and been rewarded with some of that great free traffic Google Places brings, I want to ask how many of you have any user reviews yet…real user reviews? Do […]
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Video Basics for Contractor Websites
I think I read somewhere that within the next 5 years, 90% of the content consumed online is going to be in video format. Sure, that number includes the mass migration to watching network TV on sites like Hulu.com, but it also means people are getting busier (or lazy) with how they consume content on […]
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