There is no doubt people are doing more and more research online before they buy. But if you have ever wondered if online ads converted into offline sales, Google has produced a video showing some of the research they did to confirm that yes, marketing your business online has a positive effect on people contacting you offline. Now, the data provided in the video is primarily for retail locations, (which works well if you are a home services retailer) but I am sure it translates to in-home sales as well.