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SEO, Responsive Websites & Search: We’ve Forgotten the Reader!
This post is a bit of a rant, a rant meant to get you back to focusing on why you have a website…and it’s not to attract search engines. Your website is meant to sell, it’s meant to educate and it is meant to position and present you as the best source possible for your […]
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The Secret to Cultivating Big Ideas…Write Big!
When starting out on new ideas or concepts, you want to think big, Thinking big means starting at 10,000 then working down to a granular level. Wanna know how before watching the video?
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Contractors, Make the Most Out of Search Results
The Internet is a labyrinth of sites so big it boggles the mind. In fact, how someone manages to find your site is a miracle of modern technology right? But all traffic is not created equal Most of the time, we don’t pay enough attention to how people find our sites, we just assume it […]
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Quick Tips for Contractors #4 – 5 Reasons to Read the Paper
Here is a short one today to make up for yesterday’s long post… Read – read the NY Times, the Wall Street Journal or the Washington Post. Read as much as you can to stay on top of the news, and then read some more. Specifically, I want you to read your local yocal paper […]
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Quick Tips for Contractors #2 – Pick a Number, Any Number
Contractors ask me all the time how much they should spend on marketing, and I have answered the question in a couple of posts here at Darren’s. But this time I am going to make it simple – just pick a friggin’ number and start! If you haven’t decided to set aside any amount of […]
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