This post is a bit of a rant, a rant meant to get you back to focusing on why you have a website…and it’s not to attract search engines. Your website is meant to sell, it’s meant to educate and it is meant to position and present you as the best source possible for your prospects. Construction marketing and website design shouldn’t be about serving two masters, you should focus on the reader and the rest will come!
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.