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Keywords

Contractors, Make the Most Out of Search Results

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The Internet is a labyrinth of sites so big it boggles the mind. In fact, how someone manages to find your site is a miracle of modern technology right?

But all traffic is not created equal

Most of the time, we don’t pay enough attention to how people find our sites, we just assume it is someone typing something in the Google address bar and POOF, they wind up on our sites, and for the most part that’s true. Except, the searcher’s intent is even more important now than ever before.

Why, because we all know all search traffic is not created equal. Let’s take a look at where two search terms and how one could mean anything, and the other could mean cold, hard cash to your contracting company.More

Your Clients Are Talking to You – Are You Listening?

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I shot a video about keyword research the other day, and I think the point that I am trying to make in the video is that you need to look at keyword research as listening. Listening to exactly what your best clients or customers are asking for. Keyword research IS NOT hocus pocus, it is not Internet crap, and it is not something to be ignored. I mean, you can, but you will get buried under the weight of the stampede of clients or customers rushing past you to get to your competition.

Contractor Marketing Tip: Shop for Buyers with Google Adwords

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One of the biggest mistakes contractors make when using Google Adwords is buying traffic using keywords that don’t convert into sales. Honestly, tell me the first time you tried Google Adwords you didn’t whip out your credit card and bid on terms like “painter” or “plumber” “home improvement”? Then you realized (after spending $500 in one night) that you needed to focus on your keyword list.

Contractor’s trouble with keywords

Many contractors just getting started using Adwords spend countless hours trying to find thousands of search terms they can use in their campaigns. The flawed logic here is that if you throw enough shit (keywords) against the wall than somethings gotta stick right? Well if you have ever packed an ad campaign with a couple of thousand keywords then I don’t have to tell you what the results where. But for the uninitiated, $10 per click keywords that cost everyone else $1.00  is the “stupidity penalty” Google slaps down on rookies and the uneducated when it comes to Adwords campaigns that don’t use keywords properly.More