For the most part, people are sheep and need to be told exactly what to do. This is why the best advertising gives explicit directions on what the reader is to do next; call, stop in or send an email. Because without such instruction, people would just walk around in tiny circles bumping into each…
I talk to contractors everyday who can tell me everything there is to know about their best customer. But as the conversation moves along, there is one aspect of their market that I always educate them on because they never seem to focus on this type of client or customer… New Movers New movers represent…
This post has nothing to do with marketing, but everything to do with the future success of your business. In fact, these two little words, which you never had to worry about in the past, can mean the difference between making payroll or going bust, that’s how important they are in today’s economic climate. The…