Advertising has become a lost art. No longer do we see great ad copy from the likes of Ogilvy or stop you in your tracks advertising from the likes of Benetton. Instead, advertising has been replaced with AdWords ads and YouTube videos. Don’t get me wrong, I like and use both every day, but every…
This post goes out to all you guys out there that think everyone knows you and can’t wait until something breaks in order to call you into their homes to fix it – 83% of people have no idea who they are going to choose when they look for a service or product provider. That’s…
Before you push the button on the email taking me to task for the headline, let me clarify. You have been advertising all winter (I hope you have anyway), and if you have learned anything here at Darren’s, you should have a stack of leads in various stages of closing. Well, it’s time to circle…