Before you push the button on the email taking me to task for the headline, let me clarify. You have been advertising all winter (I hope you have anyway), and if you have learned anything here at Darren’s, you should have a stack of leads in various stages of closing.
Well, it’s time to circle the wagons
I want you to spend the next two weeks worrying about closing new business. Not new ads, not your website, not even this blog (you should be getting my weekly recaps on Sundays anyway) and call, email or stop by those leads that are collecting dust on your desk.
The early bird gets the worm
If I have to be reminding you to do this, you are NOT the early bird. But you may be in a unique position to be able to get some jobs on the calendar because home owners have gotten a sample of how bad other contractors market and present themselves, and are now ready to be swept off their feet by your organization.
But its time for the takeaways
Contractors are notorious for “book now and I will give it to you for this price” offers. Well I want you to contact these people and ask them if they are ready to book the job they dragged their feet on. Then I want you to tell them that your price has changed back to your original price. This will let them know you mean business, that you have integrity and you expect them to take action the next time you make them an offer they can’t refuse.
But Darren, what if they don’t book because I raised my price?
Here’s a newsflash, if they didn’t book before, what do you have to lose? But if you still feel compelled to drop your price, don’t whine to me that you always lose jobs because of your prices.
I have said it before and I will say it again – IF THE ONLY WAY TO IMPROVE YOUR PRODUCT IS BY LOWERING YOUR PRICE…YOU ARE SCREWED!
So, work those old leads for the next two weeks and let me know how many jobs you get out of business you thought was dead!