-
Contractor Marketing Tip: Use “Guaranteed” to Improve Take Rate
Can’t see the video? Click here. Contractors need to consider a lot of things when it comes to marketing their businesses. But one thing is for sure, people LOVE the word guaranteed in the advertising they consume…so use it in your contractor marketing plans and use it to your advantage!
-
Quick Tips for Contractors #9 – Read a Book
I am going to ask you to ready one book if you want to market your business on your own – Ogilvy on Advertising (affiliate link). Why? Because everything Ogilvy did was about delivering a response. In other words, there are no budgets for branding. You are not Coke or Pepsi. Every dollar you spend on […]
-
The Market You Don’t Know
I talk to contractors everyday who can tell me everything there is to know about their best customer. But as the conversation moves along, there is one aspect of their market that I always educate them on because they never seem to focus on this type of client or customer… New Movers New movers represent […]
-
Using Your Competition Against Themselves
If you have read this site for any length of time, then you know that you don’t just sit down and “knock out” an advertisement. Fact is a good amount of detail should go into each of your ads. But if you are having trouble designing and developing ad copy on your own, then use […]
-
The Law of 25
I don’t care what trade you are in. I don’t care if you are one-man band or a team of 50; you are in sales first and a contractor second. If you don’t agree with me, just ask yourself how many days you could live on just building stuff without selling it to someone – […]
About
Through our best-in-class techniques and bespoke growth plans we assess digital problems and put in place strategies that lead to commercial success. This means achieving what matters most to you.
