• Skip to main content

Construction Websites

Design/Content/Strategy

  • Home
  • About
    • Press & Interviews
    • Testimonials
  • New Here?
  • Services
    • Free Homepage Audit
    • Construction Website Audits
    • Construction Websites
    • Content
    • Website Design Consulting
  • Contact
  • Blog
You are here: Home / Marketing & Advertising / Quick Tips for Contractors #9 – Read a Book

Darren / May 21, 2011

Quick Tips for Contractors #9 – Read a Book

I am going to ask you to ready one book if you want to market your business on your own – Ogilvy on Advertising (affiliate link). Why? Because everything Ogilvy did was about delivering a response.

In other words, there are no budgets for branding. You are not Coke or Pepsi. Every dollar you spend on advertising has to come back to you dressed up like a $2 bill.

And Ogilvy hated the creative types who could burn through ad budgets faster than Grant through Richmond. So get the book and learn something today.

Marketing & Advertising

Darren

I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.

Schedule a Call

© 2023 · Construction Websites · Website Design by Darren Slaughter dot Com