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Measure Twice, Cut Once Works on Websites Too!
I want to cover some things you and your staff (if you have any) should do before launching an advertising campaign online. The biggest thing you need to consider right now, today, before you spend one dime promoting your contracting business online is – your existing website. If your current website is merely a place […]
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Pricing and the Economy – How much is Too Much?
I was reading an article the other day discussing pricing your services in a down economy versus a growing economy, and the takeaway was to try to maintain your current pricing. Well duh, that’s pretty friggin’ obvious right? But the last couple of years have taught us a few things:
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Classified Ads Aren’t Just For Strippers
There are contractors out there that still find value advertising locally in their classified ads, and classified advertising has transitioned well online on sites like Craigslist.org. In fact, some of the most successful contractors I know make it a point to steadily advertise their businesses on Craigslist as part of their overall marketing strategy. But […]
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Marketing is Like Meatballs
Having a Birthday during the winter means there will be times when your party gets rearranged, which is exactly what happen to my daughter last weekend. So, last night my wife was whipping up meatballs for sandwiches and asked me how many I thought she should make. I said you have to make sure you […]
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Podcast: What Mistakes Contractors Make With Marketing
What mistakes do most contractors make? That was the question posed by Chris at Magic Pools when I opened up the phone lines here at Darren’s and turned the podcast over to you guys with your questions on marketing and advertising. So, to answer Chris’ question, not having a plan in the first place is […]
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Now Isn’t the Time to Be an Ostrich
Winter is here. In fact, many places in the upper Midwest and the Northeast are already covered in snow. And many contractors have settled down for a long winter’s nap. But I say now is the time to experiment! Stop relaxing, I know it’s the holidays, but you should be just as busy now as […]
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