You don’t have to be the better contractor. You can do the EXACT same work and beat the shit out of your competition. All you have to do is show that you give a little bit more than the guy you are competing against.
Contractors often run into trouble when they hear “We need to think about it”. There is no comeback from
Yesterday, I started a post about selling and sales, and why people buy. Today, I am going to list the 4 reasons why people buy and talk a little bit about the selling process. Ready? People buy for all kinds of reasons, and despite numerous studies on the subject, no one has actually nailed down…