There have been hundreds of studies on the subject but no one has actually identified what sales skills or tactics work best. But, the following factors have been found to play a significant role in many of these studies.
1. Expertise – The achieved level of skill and knowledge you possess helps people feel better about you. In other words, people want to buy from people who they perceive to be the experts.
2. Empathy – Your ability to identify and understand your clients or customers needs and feelings helps because people want to also buy from people who they perceive to be like themselves. [Read more…] about What Every Contractor Should Know…Why People Buy