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10 Reasons Why You Should Advertise Your Contracting Company…A Lot!

1. Frequent advertising reaches consumers when they are ready to buy.

2. Advertising frequently builds awareness, awareness builds familiarity, and familiarity builds trust. Remember, your prospects need to be exposed to your message multiple times before they remember who you are and what you do.

3. Advertising regularly gets you the best rates. Media companies realize the need for frequency and urge you to use it by offering you discounted rates for multiple insertions.

4. Today’s advertising influences tomorrow’s buyers. Advertising has a funny way of turning things that are wants into needs.

5. Frequent advertising helps you beat your competition. If you’re not advertising as much as your competition is, who do you think is more likely to reach prospects when they are ready to buy?

6. Every day you turn the lock on the door to your shop, keep your phones connected, and have a staff is another day you need more customers. Shouldn’t you invite customers into your business every day? If you advertise often enough you will see a positive result in the amount of clients and revenue your contracting business generates.

7. Advertising equals Mojo. What I mean here is every business needs new customers every week. Developing ad campaigns built around a higher frequency equals more sales and higher profits. It’s funny but people will never remember when they don’t see your ad, only when they do.

8. Consistent advertising helps you spread out sales evenly through the year. By advertising on regular basis you can avoid the peaks and valleys many of your competitors struggle with every day.

9. Frequent advertising helps you cut through the clutter by repeating your advertising message to a target customer which increases the odds that your message will get through.

10. Face it, people forget things all the time; keys, wallets, purses, hell some even forget their kids, so what makes you think they’re always going to remember you? Frequent advertising will keep your name and your message in their minds when they’re ready to buy.

6 responses to “10 Reasons Why You Should Advertise Your Contracting Company…A Lot!”

  1. Heidi Nyline Avatar
    Heidi Nyline


    I am totally on the fence about this article. I have a marketing and PR background so everything you say rings true to me. Except in practice pretty much all of our new business leads (not including referrals) come directly from Google searches.

    We do generate a few leads from our other more traditional marketing but nothing close to what we get for our investment in online marketing.

    Since you can only spend a dollar once, shouldn’t you go with what gives the best ROI?

    1. Darren Avatar

      Morning Heidi,

      Thanks for stopping by and commenting! Count yourself lucky as a company who has done well with optimizing your site if most of your business comes in the form of organic search. Most of the people reading me would kill to be in that situation. Also, mindshare is something you have to win offline, and that comes in the form of impressions, so while I agree, you have to hit with your best ROI, you also have to be on top of people’s minds when THEY are ready to buy. And they all don’t buy online.

      1. Heidi Nyline Avatar
        Heidi Nyline

        Don’t I wish it was all organic search results that generated our calls. It is a combination of both SEO and PPC that we have a pretty even split.

        I am spending advertising dollars. It is just that the most effective dollar is definitely being spent on internet marketing instead of traditional marketing.

        I will say that some of my tradtional marketing is blended into giving back to my community. Supporting our local junior hockey team is good for our community not just about getting my name out there.

        And there are some local magazines that I use repeatedly because of all of the reasons you mention above. But if I could only do one, it would be online marketing – hands down.

  2. Chris Spoerl Avatar
    Chris Spoerl

    In all fairness, what Darren is trying to say is “repetition”. The more folks see, hear or find your name, the more the chances people will buy from you.

    1. Darren Avatar

      Impressions are key to building a strong brand! Thanks Chris!

  3. Chris Haught Avatar
    Chris Haught

    Heidi makes a great point, she is optimizing advertising dollars in the ways that work best for her company. It is important to find the right methods and target those. Too many contractors give up on print, ppc and other methods when times are slow (and money is tight), when they should increase their “repetition” as Chris points out.